New ecocenter. Responsible consumption is being developed in Russia

Environmental protection issues are always acute. And big business, like no one else, understands this. So, in Russia, a joint federal action of two large companies will start. Its name is “Keeping the Planet Together: The Five Green Cases”. Its initiators are the trading network “Pyaterochka” and the company Procter & amp; Gamble. Its goal is to make the path to responsible consumption in Russia even easier and more convenient. Part of the funds from the sales of the brand’s products in the amount of 3 million rubles will be used to create an ecocenter in one of the cities of Russia, which will be chosen by popular vote.

The ecocenter is scheduled to open in the fall. There will be a point for receiving and sorting various types of recyclable materials for further processing, and it will also become a space for holding events and festivals on ecotematics. To promote the opening of a modern eco-center in your city, you must purchase the product participating in the promotion at any supermarket in the network by July 31, 2021, and then vote on the promotion website. Thus, everyone will be able to contribute to the development of waste collection and recycling infrastructure in their city.

The ambassador of the environmental campaign “Save the Planet Together: Five green causes” was the singer Glucose, who shares the philosophy of responsible consumption and takes an active part in environmental forums and projects. She starred in a video in support of the action. As part of the campaign, special POSM materials with a QR code will also be placed in stores, where the consumer will learn how to make the shopping process in the store more eco-friendly.

“We came up with a great campaign with a very clear and, most importantly, simple message: every day, each of us can contribute to the preservation of the planet, and the path to responsible consumption is not as long as it may seem at first glance. I am sure that the issue of ecology and environmental protection concerns the majority of Russians. It’s just that not everyone understands that eco-friendly habits are easy. That is why we decided to help our customers a little: with advice, simple instructions and, of course, with our own example, ” comments the singer Glucose on the launch of the environmental campaign.

In addition, all participants of the promotion get a chance to win an electric scooter, and for the purchase of two products of the brand, you can get reusable bags for products in an exclusive design from Glucose.

“Pyaterochka” shows by its example how a business can take care of the environment. For example, for the production of baskets in new stores, we use recycled plastic, send for recycling the waste that is formed as a result of the daily activities of stores, and implement the “smart store” system, which reduces energy consumption in retail outlets. And of course, we strive to engage guests by creating moreopportunities for an eco-friendly lifestyle. So, in our mobile application, you can refuse to print a receipt, replacing it with an electronic one. We strive to create useful habits among Russians, encouraging them to perform simple actions for the benefit of the entire planet. Our joint action with P & amp; G is a contribution to the development of the infrastructure for separate waste collection, which is so important to develop especially in small cities, ” said Mikhail Yartsev, Marketing Director of the trade network.

Procter & Gamble has long been a leader in responsible consumption, working daily to ensure that our projects are a source of positive change. And we see how readily customers respond to our initiatives: for example, they hand over plastic for recycling and choose more environmentally friendly products. Society is becoming more and more aware, realizing that the future of the planet depends entirely on how we live.we behave today. Of course, we, as business representatives, have a huge responsibility for the environment, but it is impossible to do without the support of consumers in this matter. The joint campaign with Pyaterochka is our call to join forces for the well-being of future generations, ” emphasizes Ruslan Nozdryakov, Senior Director for Corporate Communications and Brand Sustainability in Eastern Europe.

Источник aif.ru

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