Preservation of cultural heritage. GIM has an online store

Today, no one can imagine going to a museum without visiting a souvenir shop, because a modern visitor does not just want to see an exhibition or a permanent exhibition, but also to leave a tangible piece of the emotions experienced for his memory.

And, of course, museum workers do not consider the shops as a separate space, but as another platform for communication with the visitor and an additional source of information about the museum’s activities. In addition, some museums act as publishers, releasing catalogues for exhibitions, popular science publications, albums of museum collections. Presenting to visitors publications and souvenirs with images based on motivescollections, the museum gets a great chance to increase its recognition, while remaining relevant and “alive”. Of course, the presence of an online store is another opportunity to popularize cultural heritage with the help of modern technologies. The online store significantly expands the boundaries of the museum and makes it possible to build a dialogue with visitors who, for one reason or another, cannot actually visit.

Photo: Press Service of GIM

Online store for the anniversary

On the eve of the 150th anniversary, the State Historical Museum launched its online store, which presents almost the entire range of museum products, books, souvenirs, stationery, games for family audiences, publications for children, original accessories. The museum independently conductsand controls every stage of the preparation of its publications and souvenirs, the museum’s logo on the title of the book is a guarantee that the buyer receives a publication created by professionals. For each temporary exhibition, not to mention the permanent exhibition, the museum produces a separate collection of souvenirs.

On October 22, the museum opened the exhibition “Kruzenshtern: Around the World”, an international project dedicated to To Ivan Fedorovich KruzenshternRussian Russian navigator, scientist, one of the founders of the Russian Geographical Society, a man who made the first Russian circumnavigation of the world.

Photo: GIM Press Service

An original merch has been developed for the exhibition: in addition to traditional items, cosmetic bags, mugs, bags, bookmarks, the collections include transferable tattoos and typesetting bracelets, Morse code, games, Sea Battle, and Sea knots. The design of the souvenirs uses images of flora and fauna from the prints of the Atlas edition to Captain Kruzenshtern’s Journey Around the World. The history of the appearance of engravings is very interesting, and, of course, it will be interesting for those who purchase souvenirs.

Photo: GIM Press Service

In 1809 — 1812 in St. Petersburg published the work of I.F. Kruzenshtern «Journey around the World in 1803, 4, 5 and 1806 on ships Hope and Neva » in three parts, to which in 1813 was a large-format atlas of maps and drawings has been published. The atlas engravings were created by the masters of the St. Petersburg Academy of Arts on the basis of drawings made during the expedition naturalist V.G. Tilesius von Thielenau and astronomer I.K. Gorner. Of particular value is the collection of fish collected in Japan. Naturalist Dr. G.I. Langsdorf Who brought zoological and botanical collections from the first Russian circumnavigation expedition, wrote: “…the fish that was brought to us as provisions became the object of scientific research, and finally we secretly agreed with our supplier that he would bring us different types of fish every time: Adviser Tilesius and I were engaged in them with great pleasure.

As a result of such collaborations for the development of souvenirs, the museum presents its richest collections, and modern designers get their chance to enter the history.

Photo: GIM Press Service

Everyone can visit the branded shops of the Historical Museum at the address: Nikolskaya, 5/1, p.1, Red Square, 1, online store shop.shm.ru . By shopping in the museum store, visitors will be able to contribute to the preservation of our common cultural heritage, popularization and development of one of the most interesting museums in the world.